The Keen Project is championship-winning race-car driver Leh Keen’s playground for building custom bespoke Safari 911s—lifted, rowdy, rally-inspired machines that are equal parts craftsmanship and chaos.

Starting with classic air-cooled 911s, the team strips them down and rebuilds them into go-anywhere adventure cars: big suspension, chunky tires, lights pods, and a personality customized to match their owners.

They’re designed to be driven hard, laughed in, photographed, and absolutely never babied. A Keen Project Safari 911 isn’t just a car—it’s an invitation to go find dirt, trouble, and stories worth telling.

We hope you enjoy the two holiday themed shirts we collaborated with TKP on as well as the Coors Banquet inspired tee as a tribute to Leh's beer of choice. Each product page will provide a little more detail on the design behind each shirt as well as specific product details.